Monday, December 7, 2009

The Public's Changing Opinion on 'Change'

How much stock ought we to put in the grand campaign slogans concocted by the Obama Administration? Certainly, during the campaign words such as 'Change' or 'Audacity' were golden when it came to projecting a favorable image to the electorate. But can these slogans sustain Pres. Obama's popularity through the rough-and-tumble of his Presidency? Will slogans like, "Yes, We Can" maintain their credence in the face of a $787 billion stimulus package or a $2.5 trillion health care bill? 

The 2008 election seemed the indicate that the historically center-right American public had become more receptive to an expanding government bureaucracy. Had the housing bubble and the ensuing financial crisis pushed the American electorate to embrace big government?

While I don't usually read TIME Magazine (they have no credibility in my mind), Nina Easton published an article in the magazine which is well worth reading. In the article, she compellingly argues that the electorate, despite the election of Pres. Obama, is still opposed to big government.
When Obama took office, conventional wisdom held that the American people, jarred by a financial crisis they were routinely told was "the worst since the Great Depression," would race into the protective arms of Washington. After all, the Federal Government had given us the New Deal in the worst of times and a patchwork of economic safety nets since. The idea is that we instinctively turn to its beneficent hand to ease the pain of hurricanes, floods, tornadoes--and recessions.
Yet in today's hard economic times, something startling began showing up in public-opinion polls: fewer people than in the past wanted Washington to step in. In the latest NBC/Wall Street Journal poll, only 23% of respondents said they trust the government "always or most of the time"--the smallest proportion in 12 years. The percentage of voters who think government should "do more to solve problems and meet the needs of people" has dropped 5 points since Obama's first weeks in office, while that of those who think government should leave more things "to businesses" rose 8 points. The shift is especially noticeable among independent voters, a small plurality of whom wanted government to "do more" after Obama took office; now--by a margin of 17--they think government does "too much."

The American public has been considered by most political observers to be a center-right crowd. Generally, they like a small government to stay out of the free market. Even the New Deal, which certainly endorsed a bigger government, was to the right of the quasi-socialist systems set up in Western Europe following WWII. While there are a number of explanatory reasons for this phenomenon (foremost was the Cold War), American's have never been captivated by the socialist/big government agenda. Even the more liberal Presidents, such as Johnson and Carter, would be considered moderates in European politics.

With the economic crisis, fear and anxiety about the future of the U.S. economic future pervaded the Presidential elections of 2008. It would be irrational to separate Obama's victory from the sense of economic doom. The voters dissatisfied and fearing the worst, abandoned their decades-long preference for small government and voted for 'change' -- and big government.

The electorate, however, has realized what 'change' is. The 'change' that Obama offered is not a new strategy, it is not a ground-breaking new approach to problems. Obama's change has been around since the post-WWII rise of socialized democracies in Europe. 'Change' was the decades-old strategy: replace market economics with government bureaucracy.

It is clear now that the voters have changed their minds about 'change.' The initial popularity of big-government is over; the honeymoon with bureaucracy has ended. In November 2008, the people might have voted for big government, but in November of 2009, they realized that the 'change' was really more of the same.
It's not hard to find a national consensus that government should lead on matters like national defense, natural disasters, food safety and support for the elderly and poor. But any bold reach beyond the basics becomes problematic when swing voters start to confront costly realities and the soaring sweep of campaign promises gets lost in programmatic details. Since last spring, there has been a sizable drop in the portion of voters who think Washington should guarantee health insurance, with Gallup now recording--for the first time since it began asking the question--more people saying it is not the government's responsibility (50%) than saying it is (47%).
This is the reason for the dramatic change in opinion on Obama's policies. During the first year of the Obama Administration, the electorate realized the actual costs of his bureaucratic policies. During the campaign, it was easy to hide the realities of what expanding Federal power meant: more costs, less efficiency, more taxes. But now, when those policies are put to the test in the arena of national politics, the costly reality of big-government has been exposed. And unlike their European counterparts, the American electorate cannot stomach this reality.


What I am suggesting is that the voters did not know what they were voting for. Most voters did not have the time to understand what 'change' was; they knew it was different and that was good enough for their vote. When 'change' manifested itself as big-government, they realized what 'change' was and they rejected it. 


'Change' is a great campaign slogan -- especially when the country is in the midst of crises in both the domestic and international arenas. 'Change' is generic, positive, optimistic. It epitomizes the Obama campaign.


However, big-government is not a generic policy. It is costly, inefficient, and unappetizing to the American public. 


It was when 'change' turned from generic to specific that the electorate changed its opinion on change.

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